The Six Benefits of Selling Online on an E-Commerce Website
The internet has become the world’s biggest and most dynamic commodity. Research has shown that over 3 billion people have access to the internet, while more than half of them also have smartphones. In India alone, nearly 400 million people have started using the internet on a regular basis. This deep penetration of the internet has altered the behavior and attitude of consumers. According to leading market researchers, 62% of all internet users have ordered products online in the last six months. A study in America revealed that more than half of the consumers would like to avoid crowded malls and shop from the comfort of their own homes. A gradual shift in buying behavior and phenomenal growth in online retail has validated the fact that selling products online is absolutely necessary.
If you are still not convinced, take a look at this list of six reasons you should start selling online today.
1. ONLINE BUSINESSES ARE EASIER TO SET UP AND DON’T REQUIRE A BIG INVESTMENT
Why do you think big brands such as Zara are shifting online? Why do most startups start with online stores and e-commerce websites? This is because setting up an online store is much easier and cheaper than a brick and mortar store.
Before you can even think of selling offline, you need to scout properties; either buy or rent a place, take permissions, stock up on inventory, create warehousing facilities, pay electricity bills, and hire other people to manage your store.
On the other hand, creating an online store takes only a few hours. You can simply buy a domain and hosting and use readymade themes to build your website in hours. To make it even easier, you can simply list your products on an e-commerce platform like Amazon, Leuva, and Flipkart.
You can invest the money that you save in branding, marketing, and expanding your product inventory.
2. YOU CAN LITERALLY RUN YOUR ONLINE BUSINESS FROM ANYWHERE
Have you ever imagined having the freedom to run your business from any place on Earth? You could be sipping wine in France while your online store generates sales. You can handle all the aspects of an online business by simply plugging in your laptop and WiFi.
When you run a business offline, your physical presence in the office or store is necessary. Even if you hire managers, some situations might require your immediate attention.
But if you have posted your products on an E-commerce website, all you need to do is log in and troubleshoot all issues via the internet!
3. YOUR BUSINESS WILL PROSPER DAY AND NIGHT
There are 24 hours in a day and 7 days in a week. But most physical stores only open during the day time and often remain shut on weekends. This cuts their selling time in half.
Instead, selling online enables customers to access your store at any point in time. This way you don’t lose customers due to time clashes. Moreover, international customers, who are not from your time zone, can also buy your products without facing any difficulty.
4. EASY TO MANAGE
Unlike a brick and mortar store, an online business does not require extensive maintenance.
A physical store requires different people for cleaning, accounting, selling, managing, and marketing. You need to constantly pay attention to optimize the functioning of the store.
Online selling is a much easier route to success. You don’t need to hire multiple people for different roles. All the business processes are automated and conducted online without any manual interference. Owners can focus on product innovation instead of toiling away behind a desk.
5. EARN BETTER MARGINS TO MAXIMIZE PROFITS
Setting up an offline store can eat into your margins. The profits you earn get distributed towards paying rent, paying employees, and maintaining inventory.
On the other hand, selling online via an e-commerce website can help you maintain better margins by freeing up money.
One of the biggest benefits of selling online is the ability to offer discounts to boost sales. When you have fatter margins, you have the option to entice customers with coupons and offers. This leads to higher overall sales and maximum profits.
There are several tracks one can undertake to start an online business. You can create a website from scratch using coding or simple plugins. The second option is to use an online store platform such as Shopify or BigCommerce to take your business online. The final option is to sell on e-commerce websites that already exist on the internet. While each track has its benefits, using an Ecommerce website like Leuva https://leuva.in/ to list your products is by far the best option.